05
Lookout Pass & Ride The Hiawatha.
Marketing-site design and UI for two outdoor-recreation properties under RJP Systems — Lookout Pass (Idaho ski resort) and Ride The Hiawatha (Bitterroot rail-trail).
- Role
- Visual Designer (Contract)
- Company
- RJP Systems
- Discipline
- Web, UI, Marketing
Brief
Two marketing-site builds for outdoor-recreation properties RJP Systems maintains: Lookout Pass, an Idaho ski resort, and Ride The Hiawatha, a 15-mile pitch-dark-tunnel rail-trail through the Bitterroot Mountains. Each site needed responsive layouts, brand extensions, and a UI system that could carry the rest of the property’s operational pages.
Lookout Pass
Snow-day tone — navy-and-white palette, a snowboarder hero, and a prominent live-conditions panel surfacing snowfall, base depth, and operating hours straight on the homepage. Buy-tickets, View Trail Map, and Live Cam paths above the fold.
Mobile collapses the conditions panel into a stacked card under the hero and surfaces the same primary navigation as a slide-in drawer.
Ride The Hiawatha
Forest-green palette, badge wordmark, and a hero shot down the rail corridor through the trees. Trip-defining stats (15 miles · 10 tunnels · 7 trestles) anchor the hero, with the four primary calls — Tickets & Pricing, Trail Map, Directions, Web Cam — laid out as feature blocks.
Mobile keeps the same hero and stat row, with the navigation menu expanding to a full-screen panel.
Role
Visual designer (contract). Responsive layouts, hero compositions, brand-extension work for both sites, and the shared component thinking that keeps RJP’s deliverables consistent across properties.
Status
Active.